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Paynet
From marketing move to massive success: from 150,000 to 1 million paying users per month
Paynet is a financial ecosystem in Uzbekistan, offering a mobile app, travel services, and 20,000 offline outlets nationwide. Here's a case study on how we reached 25 million people via online ads, increased paying users sevenfold in 9 months, and doubled the annual transaction volume to billions of dollars.