Happy New Miracle! Launch of New Year campaigns
We're taking a unique route in our media campaigns by focusing on storytelling rather than direct advertising. Through captivating 3D image video stories, we aim to remind our users and partners about our promotions and the values that define us. This year, we're leaning towards creating an emotional narrative that encourages the spirit of giving, using video clips for both our performance and offline New Year campaigns.
Paynet creates a celebration
Winter mountain ski resort. The family was going to celebrate the New Year holidays and they rented a house for two weeks. Before that, our mascot, Paynetjon, appears in the room to prepare it for the New Miracle celebrations: he decorates the Christmas tree, puts presents, sets the New Year's table and disappears.
We leverage the "New Miracle" to enhance Paynet's brand presence in the information field. Using a simple metaphor, we strengthen Paynet's image as a company that brings joy.
A little bit of context
Paynet, a trusted brand with 18 years in the payment industry, has more offline outlets in Uzbekistan than all banks combined. Explore Paynet's 2023 transformation, including brand redesign and mobile app update.
