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Feel connected. The Barq ecosystem in Saudi Arabia

Technology plays an essential role in our lives, but it can also impose limitations. We often struggle to stay organized and avoid being stranded in the city without transportation, electricity, or a phone. With Barq, you can have peace of mind wherever you go. Barq is an all-in-one app that combines a power bank rental network, car sharing, scooter sharing, a rewards and content platform. It alleviates people's worries, helps businesses grow, and creates an innovative and eco-friendly urban environment for the Kingdom.

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design
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brand
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marketing
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strategy
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research
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positioning
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support
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2023
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2024

A little bit of context

As part of the Vision 2030 strategy, the Kingdom is developing the urban environment, building new cities and introducing innovations in Riad, NEOM, The Line, Red Sea Global. Saudi Arabia is becoming the venue for major festivals, sports tournaments, Formula 1 races and Expo 2030. Bark strives to integrate into Vision 2030, helping businesses improve their services and the kingdom to build an innovative and sustainable urban Aligned with the Vision 2030 strategy, Saudi Arabia is transforming its urban landscape, constructing new cities, and spearheading innovations in Riad, NEOM, The Line, and the Red Sea Global. The country is gearing up to host major festivals, sports events, Formula 1 races, and Expo 2030, solidifying its position as a global hub. Bark is committed to integrating into Vision 2030 by enhancing businesses' offerings, contributing to the kingdom's efforts in fostering innovation, and creating a sustainable urban environment..

Feel connected

We are launching Bark in Saudi Arabia. Over two months, we studied the culture and market, surveyed 50+ residents, developed a new brand and positioning, and prepared handoff materials for the project at the Ministry of Infrastructure.

Soft typography, sparkling sand, and tactile 3D illustrations inspired by Arabian gold jewelry.

THANKS

Abdugafur Aliev, Randa Khair, Ahmed Muharram, Abdurrahman Salih, Abdurakhman Khalib, Anastasia N., Anastasia D., and Valentine B. have joined the project. We thank Mohammed, Bulat, Arthur, and the Barq team for their trust.

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