Azbuka Vkusa catering has been reassembled

Azbuka Vkusa is a premium grocery store chain with a strong brand and a wide loyal audience. Within this ecosystem, there was catering: holiday packages, receptions, banquets for events up to 3,000 guests. But the product's digital shell did not reflect its scale or real capabilities — the service was actually invisible to users. We were called in to figure out why this happened and design an environment that would fix it. In a few months, we went from auditing existing services to prototyping key flows.