We're 5x10, a growth studio building brands, marketing, and products through research and hypothesis testing. Over 7 years, we've completed 80+ projects for fintech, retail, and sharing economy companies — Paynet, Alif, Ayan, Skyeng, Korzinka.
A few examples:
- Grew Paynet from 150K to 1.5M active users in a year. We produce 20+ creatives weekly, run 360 campaigns, redesign the app.
- Developed brand and communications for UK fintech Ayan, which raised a £10M seed round and became a top-3 Islamic fintech startup in the UK.
We operate in Central Asia (Uzbekistan, Kazakhstan, Tajikistan), UAE, and the UK. Team of 45, fully remote.
The problem: we do great work, but few people know about us. We have 80+ case studies, hundreds of visuals, results with numbers. We need someone to turn this into content that attracts clients.
What you'll do
Package case studies and publish content across all studio channels.
Specifically:
- Gather materials from the team after project completion (talk to project managers, designers, founders)
- Package case studies into text: challenge → solution → result (with numbers, no fluff)
- Write posts for social media platforms (2-3 per week): case studies, expert opinions, industry insights
- Adapt content for different formats: long post for Facebook, short for Instagram, detailed for Behance
- Coordinate with designers (brief on visuals, provide references, review results)
- Publish content on FB, Instagram, Behance, Dribbble, Pinterest
- Publish daily visuals (illustrations, 3D, video) created by the team
- Prepare materials for partner channels
- Collect analytics: what works, what doesn't, which content brings leads
- Deliver weekly reports: what was published, metrics, insights
Deal cycle: content → website visit → inquiry → handoff to sales
KPIs:
- 2-3 full posts per week on FB
- 5-7 daily visuals on Instagram/Dribbble
- 1-2 case studies per week on Behance
- +500 Telegram subscribers per month (first 3 months)
- 2-3 inquiries through social media per month (after 2nd month)
Required
- 2-3 years experience in SMM, content marketing, or copywriting
- Experience working with B2B audiences (agencies, product companies, startups)
- Understanding of creative industry (design, branding, marketing)
- Can write: case studies, posts, long-form content (no fluff, concrete, with numbers)
- Know how FB, Instagram, Behance, Dribbble work
- Understand how to gather and package case studies (challenge → solution → result)
- Can work with designers: brief tasks, provide references, review results
- English B2+ (read, write, can adapt texts with AI)
- Self-driven — don't wait for nudges, find materials and solve problems yourself
- Proactive — see what can be improved, suggest ideas
- Communicative — easily engage with team, extract information
- Organized — maintain content calendar, don't miss deadlines
- Well-versed — know how other agencies package cases, follow trends
Nice to have
- Experience in creative agency or design studio
- Portfolio with examples of case studies you've packaged
- Understanding of metrics: CAC, LTV, conversion (basic level)
- Can work in Figma (basic: cropping, export, simple edits)
- Experience with Notion, Asana, Trello (task management)
Terms
- $2,000 - $3,000 based on interview results
- Fully remote, no office, entities in UAE, Lithuania, Russia, Uzbekistan, Tajikistan
- Culture of trust and independence
